Bettie Crocker and Barbie team up to inspire young girls
Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker introduces the BettyLab. Through this platform, Betty Crocker, along with a number of innovative partners, will offer resources, ideas and inspiration for people to learn and explore in their own kitchens. For its first initiative, Betty Crocker is partnering with Barbie and the brand’s Dream Gap Project initiative, another cultural icon that shares a commitment to helping children reach for the stars.
Now, along with a $100,000 donation that the brand will be making, Betty Crocker is working with the Barbie™ Dream Gap Project initiative to help inspire all parents to build girls’ confidence in STEM (science, technology, engineering and math) and beyond through the power of baking and culinary science. To draw attention to this important cause, it is introducing a special edition Betty Crocker + Barbie Dream Gap Project “Baking Better Futures” cake mix that is available at retailers for a limited time.